About Us

SPPR is a result-driven vertically-integrated public relationsand media event planning agency headed by Sophia Paliov, with over 20 years in PR experience.  SPPR specializes in the development and execution of communications strategies for beauty, lifestyle, hospitality, health & wellness, and consumer brands.  SPPR’s strength is the deep understanding of our audience at all times; we work closely with the client to position your brand in a way that will excite and inspire our audience – ultimately encouraging them to invest in your brand. 

What makes SPPR unique is that it is not an agency that is static – instead SPPR is flexible in how the work teams are built.  Paliov works with several very qualified PR agents and after assessing your needs then accordingly builds the team around YOU, putting together a team of senior level managers whom each have over ten or twenty years of experience in their fields in order to address your wants and depending on the scope of the PR campaign. 

Over the years SPPR has been praised by our clients for anticipating their PR goals and educating them on  communications – it is important that you understand what is out there and available to you at all times when it comes to media in all forums.   We listen, integrate, inspire, educate, challenge and gracefully guide our clients through challenges to achieve powerful programs that really work.  Account management is a long term partnership in which we become one with the brand, which ultimately makes us one of our client’s most impactful brand ambassadors.













Sophia Paliov has more than 20 years of public relations management and event planning experience with companies spanning the food/beverage, hospitality, luxury, fashion/beauty, parenting and non-profit industries. Over the last two decades, Paliov has held such positions as PR Director at Arora PR, Senior Account Manager for Thinkbig Media, Senior Account Manager for B|W|R, Senior Account Executive for Burditch Marketing Communications, Publicist for Much & House Public Relations, Publicist for Paine and Associates and Assistant Publicist for ABC’s Port Charles (General Hospital spin-off).  Paliov currently has her own small boutique firm based out of Orange County, called SPPR.

Paliov has helped lead and work on PR campaigns for major fashion/beauty, lifestyle, food and restaurant/wine brands such as Osteria Bigoli Restaurant, Cleo Restaurant, Katsuya Restaurant, The Redbury Hollywood, Bucato Restaurant, TRUTHBar, Diana Stobo "Get Naked,"  Dr. Steven Gundry, Franco's on Melrose Restaurant, Deamers American Grill, Portal Wine Bar, Emanuel Andren Chocolates, Chef Evan Funke, AnQi Bistro South Coast Plaza, Lolly Clothing, The Shops at Wynn Las Vegas, wet n' wild cosmetics, Chrome Girl nail polish, Ciel Spa, Bella Schneider Beauty, Love Pendants, For Two Fitness (maternity workout tops), Fredericks of Hollywood, Designer David Bromstad, Fred Segal Beauty, Moroccan Magic Lip Balms, DeBeers Fine Jewelry, Michael Stars Clothing, Valerie Beverly Hills Cosmetics, Sjal Skin Care, La Mer Skin Care,  Trainer Amy Jordan, Art of Ellysium, Artist Marjorie Goodson, Dr. Brian Eichenberg (Plastic Surgeon), Dr. Steinsapir (Plastic Surgeon), Dr. Babak Dadvand (Plastic Surgeon), Dr. Terry Dubrow (Plastic Surgeon, NPB), Loog Guitars (children's toy), Tintalize Concealer, The Original Walk Vest, Michael Berman Limited Designs, SFA Design, Chef Cat Cora, Food Personality Sandra Lee, Kai’s European Catering, Chef Isabel Cruz, Sushi Roku/Katana, BOA Restaurants, An Qi Restaurant, Beach Fire Grill, Grace Restaurant, Kantina Restaurant, Sutra Lounge, Frei Brothers Wine, Rancho Zabaco, Platinum Patron, California Coolers, California Pizza Kitchen, Sobieski Vodka, Buddha Beer, Gallo of Sonoma, Bittersweet by Maria Shireen- hair tie bracelet, Nomadic State of Mind sandals, and H2O Water. Recently, Paliov has launched very successful PR campaigns for Angelina’s Pizzeria Napolitana, Ammunition Wines, Moraga Bel-Air, Whistler Water, Battleship USS IOWA, The Breast Whisperer Bra, The Retreat Costa Rica, and Frimex Hospitality Group.

She has also spearheaded campaigns for such hospitality clients as Wynn Hotel Las Vegas; Bacara Resort and Spa, Four Seasons Bali: Jimbaran Bay, Sayan, and Maldives; San Ysidro Ranch; Sheraton Tahiti, Meadowood Napa Valley; St. Regis Los Angeles; St. Regis Monarch Beach Resort & Spa; Bacara Resort & Spa; Moonlight Basin Resort; Fantasy Springs Resort & Casino; Beaches and Sandals Resorts; Club Med Resorts; Viking Cruise Line and Wits End Guest Ranch Resort & Spa.  

Paliov has also executed many entertainment events over the years, such as GM Ten Event, Sundance Film Festival, Koi Oscar Party, Tiger Woods Foundation, Beaches & Sandals Celebrity Golf Event, ET Emmy Party, TV Guide Awards, Clive Davis Grammy Event and the Golden Globes along with the grand opening events for Wynn Las Vegas Resort & Spa, St. Regis Monarch Beach Resort & Spa, Bacara Resort & Spa, Katana and BOA Restaurants and many more.


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(949) 525-5022